Validate demand, position the offer and build repeatable marketing systems around a community business.
How to use these guides
Start with the decision you are actually making rather than reading every article in sequence. If you are choosing software, define your must-have requirements first. If your platform is already chosen, focus on onboarding, recurring member behavior and retention. If the community is established, use the growth and business-model guides to improve the parts that are creating friction.
Community Compass favors practical trade-offs over generic feature praise. Platform capabilities can change, so use vendor documentation for final purchase verification and use these guides to frame the questions worth asking.
Strategy library
Community Funnel: From Audience to Member
Use audience evidence and a clear promise to guide distribution and positioning.
Community Marketing Guide
Use audience evidence and a clear promise to guide distribution and positioning.
SEO for Community Businesses
Use audience evidence and a clear promise to guide distribution and positioning.
Email Marketing for Community Owners
Use audience evidence and a clear promise to guide distribution and positioning.
Social Media for Community Growth
Use audience evidence and a clear promise to guide distribution and positioning.
Community Referral Programs
Use audience evidence and a clear promise to guide distribution and positioning.
Affiliate Programs for Community Businesses
Use audience evidence and a clear promise to guide distribution and positioning.
Partnerships for Community Growth
Use audience evidence and a clear promise to guide distribution and positioning.
Positioning an Online Community
Use audience evidence and a clear promise to guide distribution and positioning.
How to Research Competing Communities
Use audience evidence and a clear promise to guide distribution and positioning.
Audience Research for Community Builders
Use audience evidence and a clear promise to guide distribution and positioning.
How to Validate a Community Idea
Use audience evidence and a clear promise to guide distribution and positioning.
Online Community Launch Mistakes
Use audience evidence and a clear promise to guide distribution and positioning.
Community Engagement Mistakes
Use audience evidence and a clear promise to guide distribution and positioning.